Global Business

Arcadia University MBA Student International Experiences

Global Business

Shinetech

June 1st, 2011 · --Shinetech, China

Shinetech was a smaller company that did most of its business outside of China. Its focus was on IT solutions for other companies as well as specializing in building software programs to meet specified needs for their clients. The owner seemed to have a great vision, but the lack of organization and a business plan could eventually diminish their marketing opportunities that are available, especially in China. The owner was more consciously aware of his employees and their benefits, which is a great managerial skill, but on the other hand, his lack of a strategic business plan might just affect the entire firm.

-Stacy

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Beijing and Shanghai

June 1st, 2011 · --Cultural Reflections

My overall China experience was interesting, and I am glad I had the chance to visit both cities. The culture in Beijing was more reserved; however, in Shanghai, it was like walking on Fifth Avenue in New York City. I wasn’t expecting the welcome we received from the Chinese citizens; it was actually warming. In addition, I couldn’t believe how Americanized China is becoming. I think if we had a chance to visit the 2nd or 3rd tier cities, we could have experienced what China was really like 20 years ago.

-Stacy

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Shenmei

June 1st, 2011 · --Shenmei Beverage and Food Company

The meeting at the Shenmei Beverage and Food Company was one of the most exciting visits throughout our trip. It was extremely interesting to see products such as Coca- Cola. Touring the bottling plant and their museum was a great experience. I found the business aspects of running the operation are the same; however, marketing and distribution are different from the U.S. Even ingredients vary to allow the Chinese consumer to enjoy the products. Green teas and milk products were added to the production line to achieve a higher market share. Coca-Cola still remains #1 in the U.S. for soft drinks; however, they are building brand loyalty in China to gain more market share over their competitors.

-Stacy

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U.S. Embassy

June 1st, 2011 · --U.S. Commercial Services

The visit to the U.S. Embassy in Beijing was informative and allowed me to begin to understand China’s culture and way of thinking. I was amazed of the tremendous effects pollution has had on Chinese citizens. The speakers stated, “400,000 deaths per year are caused by pollution.” This fact is astounding.  In addition, China’s five-year plan was informative to my company. Healthcare is essential in the next five years in China. We have tried to enter the healthcare market in China by providing project management and architecture services. However, after two years with a joint partnership, we have accumulated more expenses than profit. I have learned that maybe our efforts where premature, and we could still have a relevant role in upcoming years. It was a pleasure to gain concise facts about China in comparison to the U.S. perspective.

-Stacy

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Beijing and Shanghai

June 1st, 2011 · --Cultural Reflections

Not having much time to research China prior to the trip, I wasn’t sure what to expect. I was amazed at the preserved culture and traditions in China. Vicki and Joy, our tour guides, exposed us to a great deal of Chinese history, entertainment and culinary delights. They were also very thankful to our group for helping their local economy! Our business visits to different multinational companies emphasized how China has flourished in the global markets and what potential it provides to the rest of the world. I was also amazed beyond words at Shanghai’s sophisticated modern architecture, night life, and friendly atmosphere. As much as I have traveled around the world, I can certainly state that I returned from this trip with a great appreciation of Chinese culture and with an appetite to return to China and be a part of their healthcare revitalization.

-Jane

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Shenmei

June 1st, 2011 · --Shenmei Beverage and Food Company

I was very impressed with the organization of Shenmei Beverage and Coca-Cola. As explained during our visit to the American Consulate, foreign companies have to partner up with a Chinese company with 51% ownership in order to do business in China. Coca-Cola clearly has a big presence in China. As part of their marketing strategy, their products have been tailored to meet the Chinese consumer demand with the addition of green tea and flavored milk products. The bottling plant also operates recycling 100% of their water usage, therefore increasing environmental awareness. Shenmei Beverage and Coca-Cola have also shown great interest in all the communities that they have presence in by building schools.-Jane

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Shinetech

June 1st, 2011 · --Shinetech

Shinetech Software Inc. provided us with exposure to a small-medium size multinational company. Shinetech Inc. provides professional software outsourcing services, focusing on small to medium size software companies. According to the speaker, Shinetech was affected by the economic crises in 2009 and had to decrease its employees from 300 to 220 people. Its revenue also decreased to $4.7 million; however, it steadily rose back to $6.0 million in 2011. Not much information was provided on corporate structure or marketing strategy; however, Shinetech’s main objective is to have continued growth.

-Jane

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Baosteel

June 1st, 2011 · --Baosteel

I have to say that Baosteel was simply inspiring. I have never seen a full industrial park dedicated solely to the function of shaping steel and raw metals. What I found most interesting is the fact that China is now investing more of its money into owning parts of Australia as a means of gaining access to the materials found there. A strange overwhelming sense of vastness comes to mind when wandering through the massive park. Even seeing the sheets of metal, glowing orange, was a truly wonderful experience. I found in this company the old cultured method of development that had been, and perhaps still is, central to civilized development.

-Jay

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Baosteel

June 1st, 2011 · --Baosteel

Baosteel was an amazing company to visit in China because the company had created its own Baosteel city surrounding Baosteel. The company employs more than 400 people in research and development alone, showing the company’s commitment to become #1 in the near future. The company provides six products, including steels used in automobile seats, wash machines, oil, ships, construction and others. A major takeaway from visiting Baosteel was the company’s strong approach to go into India because Baosteel sees great opportunity in India due to shorter logistic strategy. Baosteel has three harbors in its Baosteel city, and these harbors offer a great logistics advantage for Baosteel. The company is a state-owned company working to become #1 by year 2013. Currently, Baosteel is #2 in the world behind an Indian company.

-Kevin

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Shenmei Beverage and Food Co.

June 1st, 2011 · --Shenmei Beverage and Food Company

Shenmei Beverage & Food Company is a local bottling company located in Shanghai, China that has affiliations with Coca-Cola bottling company. The Coca-Cola bottling company uses Shenmei Beverage & Food Company to distribute its products in China. A major takeaway from visiting Shenmei Beverage & Food Company was hearing the company’s ultimate goal in sustainability, which is “1 liter in and 1 liter out.”

-Kevin

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