Global Business

I was very impressed with the organization of Shenmei Beverage and Coca-Cola. As explained during our visit to the American Consulate, foreign companies have to partner up with a Chinese company with 51% ownership in order to do business in China. Coca-Cola clearly has a big presence in China. As part of their marketing strategy, their products have been tailored to meet the Chinese consumer demand with the addition of green tea and flavored milk products. The bottling plant also operates recycling 100% of their water usage, therefore increasing environmental awareness. Shenmei Beverage and Coca-Cola have also shown great interest in all the communities that they have presence in by building schools.-Jane