Arcadia University Department of Media & Communications

M.A. International Public Relations Degree Requirements

(39 credits)

Core Courses

(18 credits)

  • CM 417 International Public Relations
  • CM 509 Communication Law and Ethics
  • BA 603 Contemporary Issues in Leadership
  • CM 504 Event Management
  • CM 510 PR Research Strategies/ Social Measurements
  • CM 503 New Media Marketing

New Media Marketing Concentration

Any five of the following (15 credits):

  • CM 511 Crisis Communications
  • CM 512 Image Management
  • CM 435 Organizational Cultures
  • CM 513 Web Strategies/Direct to Consumer Strategies
  • CM 520 Strategic Media Planning and Evaluation
  • EN 476 Writing for the Web and New Media

Also required (6 credits):

  • CM 670 Master’s Project in International Public Relations (3 credits)
  • CM 526 Internship in Public Relations (3 credits)

Health Communication Concentration

The following (15 credits):

  • EN 416 Writing for Health Industry
  • PBHE 501 Social Determinants of Health and Disease
  • PBH 530 Theories and Principles of Health Behavior and Health Education
  • PBH 587 Global Heath Communication*
  • PBH 630 Program Planning and Evaluation for Health Professionals

Also required (6 credits):

  • CM 690 Master’s Thesis/Project in Health Communication
  • CM 689 Internship in Health Communication